When designing layouts and customer touchpoints on your website, it is highly important to consider the needs of your target audience from start to finish as they interact with and navigate through the different stages of content funnels, landing pages and different online experiences intended to convert them into customers.
Taking care of your customers at every stage of the browsing journey is more important now than it has ever been, with the physical loading times of pages and the smoothness of the browsing journey holding a significant stake in how search algorithms position sites within search rankings.
The level of intuitiveness for performing key actions like signing up to mailing lists, adding products to cart or simply finding the ‘Contact’ page within the main navigation are all elements that should be considered within UX design.
The relationship between bad UX and poor SEO scores
Poor User Experience is often a strong indicator of web traffic issues and missed opportunities. A single broken link or disruption in the browsing process could be the difference between a client conversion or a high rate of early exits from your site.
Good UX allows for the controls that control how a user interacts with your business online to feel as intuitive and as human as possible, the primary benefit being to remove bottlenecks from the marketing funnel on your site.